How do you get leads? Do you know the difference between hot, warm and cold markets? Do you know the difference between prospecting and attraction marketing?
Typically, when a person goes into direct sales, he approaches his family and friends for sales. Once the person has tapped out his family and friends, he moves on to his acquaintances and then folks that he does not know.
Hot, Warm, Cold Markets
Let’s talk more about the different kinds of markets. The hot market is the family and friends of this person. The acquaintances are the warm market. The cold market is the strangers.
Prospecting vs. Attraction Marketing
What is the difference between prospecting and attraction marketing? Usually, prospecting is face to face interaction but it can be done online. When prospecting, the individual is introducing himself over and over to prospects. Attraction marketing can be done face to face or online. A reputation has been established to the point that others are attracted to the person for they need.
Gary and Lynette Bledsoe teach six ways to get leads by framing the methods using prospecting vs attraction marketing. When prospecting, an individual can 1) approach with family and friends, 2) share on the run or at events with acquaintances and strangers, and 3) buy leads.
When using attraction marketing online, a person can 1) write blogs, 2) make videos, and 3) post on social media platforms. Face to face attraction marketing can look like participating in networking groups and speaking engagements.
These methods can be effective ways of getting leads. However, they must be applied consistently and persistently to make real progress in building and growing a business.
I hope that you have found value in this article.
P.S. Do you want to learn more about how to get prospects to buy from you? To learn more, click HERE.